Concepts in Media

Target Audience:
A target audience is the group of people that the product is aimed towards. A target audience may be an idevidual or a general group such as age, sex or interests.

Genre:
A genre is the catagory which the proudcts falls under. Films, TV programs, prints and radio all come under certain catagories.

Conventions:
These are the expected features of a product, thus the genre of the products could affect the conventions. For example, in a horror film you would expect to see violence and props such as a knife. Likewise, in a rock magazine you may expect to see a guitar. Conventions apply to all products of the same genre.

Codes:
There are two types of codes; technical and symbolic. Both of which relate to the conventions of a product. These are items that suggest a specific theme, such as dark lighting in a horror film- an example of technical. Symbolic codes may include connotations to props for example.